Daniel Parker.

Daniel Parker.

Daniel Parker.

Product Designer with a strong background in art direction.

Product Designer with a strong background in art direction.

Product Designer with a strong background in art direction.

Currently working at: RCNi

Currently working at: RCNi

Currently reading: Don't make me think

Currently reading: Don't make me think

Currently listening to: Max Mcnown

Currently listening to: Max Mcnown

RCNi Plus subscriptions

How can
we increase
conversions?

How can
we increase
conversions?

Improved
subscription funnel

The first page of the RCNi subscription journey was experiencing a drop off rate of 88%. See how I reduced that and increased conversions by 160%

See case study

RCNi Portfolio

Helping healthcare
assistants track
their nursing journey

Helping healthcare
assistants track
their nursing journey

Helping healthcare
assistants track
their nursing journey

RCNi Revalidation Portfolio is much loved amongst registered nurses, but there’s a whole workforce of Healthcare Assistants that the product wasn’t suitable. See how we adapted an existing product to serve multiple user types with varying levels of access.

See case study

RCNi Learning

Improve usability
and cross-platform
awareness

Improve usability
and cross-platform
awareness

Improve usability
and cross-platform
awareness

First developed in 2016, RCNi Learning had usability flaws and a dated UI. See how we improved both the UX and the UI while creating more awareness and synergy with our other products.

See case study

RCNi Plus dashboard

How can we
improve our
retention rate?

How can we
improve our
retention rate?

How can we
improve our
retention rate?

In an effort for customer retention, see how we improved feature and product visibility for existing subscribers, who were not aware of all the benefits they had as an RCNi Plus subscriber.

See case study

RCN Learn

Nurse education
search engine

Nurse education
search engine

Nurse education
search engine

In a joint venture between the RCN and a subsidiary company, RCNi, a nurse education search engine was developed to pool our learning resources into a single search result. See how we refined learning for the worlds largest nursing trade union.

See case study